Google Analytics. Not everyone wakes up in the morning and decides to learn about website marketing, advertising, traffic tracking, etc. But what about the ones who are trying to manage their own site? Having great information is the ideal situation for anyone, but it’s pointless if you don’t know how to use it. Here is a short, 7 tip list to help you better understand how any analytics system, even Google analytics, works.
Read the rest of this entry

Analytics, by textbook definition, means “the science of logical analysis”. This pretty much means using common sense when analyzing something. Website analytics applies to people who own sites, or marketers, and more, but let’s focus on the marketers group right now. Google happens to offer a service called “Google Analytics” for those marketers.

Read the rest of this entry