When businesses write articles that are related to their industry and have them published it is a type of advertising which is called ‘Article Marketing’. All the articles published online carry a “byline” or a “bio box”. A byline or a bio box gives the reader contact information and references to the writer and his business. Therefore, an article which is well written is distributed for free. Once the article is read by the online readers, the credibility of the author will increase, in turn attracting new customers to the author of the article and the business he advertises.

In print form, the business owner can obtain free press space, and get his business recognized at no cost. Many business professionals have been using the technique of article marketing ever since mass printing started.
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